SITI NURUL SYAHIRAH, CHE OTHMAN (2016) FAKTOR PENDORONG KEPUASAN PELANGGAN TERHADAP KUALITI KERJA PIHAK MUZIUM NEGERI TERENGGANU. Masters thesis, UNIVERSITI MALAYSIA SARAWAK.
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Abstract
The objective of the research was to analyse the factor that contribute to the customer’s satisfaction towards the quality of work of the Terengganu State Museum. The main focus of the research was to study the customer ratings on quality of work of the museum by measuring through external and internal factors. The method used was quantitative method, by using the survey form. The respondents were visitors to Terengganu State Museum. The finding, researchers concluded the key driver of the customer’s satisfaction was through internal factors of the museum, that involving physical factors, reliability, responsiveness, assurance and empathy.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (MSC) -- Universiti Malaysia Sarawak, 2016. |
| Uncontrolled Keywords: | Terengganu State Museum, survey form, customer’s satisfaction |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Dan |
| Date Deposited: | 06 Apr 2021 02:17 |
| Last Modified: | 01 Aug 2023 02:42 |
| URI: | http://ir.unimas.my/id/eprint/35010 |
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