Raising Mental Illness Awareness Among Students Of Higher Education Institutions Through Advertising Campaign Strategy

Jamadil Azrul, Ahmad (2020) Raising Mental Illness Awareness Among Students Of Higher Education Institutions Through Advertising Campaign Strategy. [Final Year Project Report] (Unpublished)

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Abstract

The objective of this study is to identify the main mental illness issues among higher education students. It is also analyze the effectiveness of advertising campaign strategy among Higher Education Institutions student. Based on that, video advertisement campaign about depression is created. Besides, students of higher education will expose about depression and seek help if they are having any of its symptoms.

Item Type: Final Year Project Report
Additional Information: Project Report (BA) -- Universiti Malaysia Sarawak, 2020.
Uncontrolled Keywords: mental illness, depression, awareness campaign, video advert.
Subjects: N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Faculties, Institutes, Centres > Faculty of Applied and Creative Arts
Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Gani
Date Deposited: 06 Nov 2020 00:27
Last Modified: 22 Jun 2023 03:50
URI: http://ir.unimas.my/id/eprint/32641

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