Mohammad Faizal Asyraf Maula, Abdul Mutalebek (2020) Impact, Potential And Strategy In Marketing The Orang Ulu Handicrafts Through Digital Marketing In Kuching Sarawak. [Final Year Project Report] (Unpublished)
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Abstract
The Orang Ulu community who ventures in handicrafts business should utilise digital marketing to compete and achieve broader market. Since the internet and technology are inseparable with modern society, it has become a part of digital marketing which is essential in business. Taking that into account, the purpose of this research is to gain an indepth understanding regarding the impact, potential and strategy in developing the Orang Ulu handicrafts through digital marketing based on qualitative methods and academic materials. Furthermore, this research also aims to document collected data for general knowledge and future research study.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project Report (BA) -- Universiti Malaysia Sarawak, 2020. |
| Uncontrolled Keywords: | Orang Ulu community, handicrafts business, digital marketing, broader market. |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Gani |
| Date Deposited: | 05 Nov 2020 07:37 |
| Last Modified: | 13 Nov 2023 04:24 |
| URI: | http://ir.unimas.my/id/eprint/32615 |
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