IMPROVING FINANCIAL LITERACY THROUGH PUBLIC SERVICE ANNOUNCEMENT

DIH, YEO WOEI (2019) IMPROVING FINANCIAL LITERACY THROUGH PUBLIC SERVICE ANNOUNCEMENT. [Final Year Project Report] (Unpublished)

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Abstract

In Malaysia, the statistics of bankruptcy have shown an alarming increase and as we can see that financial literacy is crucial for Malaysia youth. Thus, the objective of this research is to identify the problems faced by youth in financial management and to propose an effective public service announcement to create awareness of youth about financial literacy. The research is conducted in Kuala Lumpur and Kuching city. Methodology used in this research are focus group interview, content analysis on previous financial campaign and questionnaire survey on public. The findings show that youth have low literacy about financial management and causes them to have no savings. In this study, the public service announcement is proposed through the findings of the research. Thus, the proposed public service announcement can create awareness and deliver the message about stop and think, make a better choice effectively to the target audience.

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