Hubungan Antara Kepuasan Pelanggan Terhadap Kualiti Dan Harga Barangan Cenderamata Di Kuching, Sarawak

SAFURA, BINTI ABU SAMAH (2018) Hubungan Antara Kepuasan Pelanggan Terhadap Kualiti Dan Harga Barangan Cenderamata Di Kuching, Sarawak. [Final Year Project Report] (Unpublished)

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Abstract

Customer satisfaction is an important issue to ensure the convenience of customers in an organization. This is because the quality of products or services provided by an organization can be evaluated and improved based on the views gained from the customers. The objective of this study is to analyze the relationship between customer satisfaction on the quality and prices of souvenir items in Kuching, Sarawak. This study will involve foreign and local tourists. The research design is a survey using a quantitative approach. Instruments used are through the survey form. Questionnaire was distributed to a total of 250 respondents. The data obtained were analyzed using Social Science Statistics Package (SPSS). The findings show the level of customer satisfaction on the quality and prices of souvenir items in Kuching, Sarawak.

Item Type: Final Year Project Report
Additional Information: Project report (SmSG) -- Universiti Malaysia Sarawak, 2018.
Uncontrolled Keywords: souvenir, tourists, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Faculties, Institutes, Centres > Faculty of Applied and Creative Arts
Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Dan
Date Deposited: 17 Feb 2020 01:19
Last Modified: 17 Feb 2020 01:19
URI: http://ir.unimas.my/id/eprint/28991

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