Investigating the Psychological Determinants of the Intention to Use E-Hailing Service

Nur Zaimah, Binti Ubaidillah and Lim, Sien Nar and Rosita, Binti Hamdan and Liwan, Audrey and Farhana, Binti Ismail (2019) Investigating the Psychological Determinants of the Intention to Use E-Hailing Service. International Journal of Academic Research in Business and Social Sciences, 9 (11). pp. 496-512. ISSN 2222-6990

PDF 2019 NZU_ Investigating_the_Psychological_Determinants_of_the_Intention_to_Use_E-Hailing_Services-1-2.pdf Download (805kB)

Abstract

The transportation industry has changed rapidly in recent years. The increased availability of location data and the increasing number of applications, together with other forms of information and communication technologies (e.g., e-commerce, telecommunication), are transforming transportation supply and demand in numerous ways. The integration of the global mobile positioning system (GPS) and electronic payment along with the continuous need for flexible travel has led to the Grab e-hailing service becoming one of the most prominent ondemand private driver platforms in the Asian region. Hence, this study aimed to examine the behavioral intentions of Generation Z to use the Grab e-hailing service. The study used 330 samples collected from undergraduate students in Malaysia. The collected data were analyzed using multiple regression analysis. The results showed that there is a significant relationship between the perceived price and advantages, perceived convenience, and perceived accessibility towards the behavioral intention to use the Grab e-hailing service. This research study offers useful and essential information for stakeholders to achieve a further understanding of the psychological determinants to address the needs of special interest group of end-users.

Actions (For repository members only: login required)

View Item