Tourist Expectation on UNESCO World Heritage Sites Brand Signals in Malaysian Historical Cities

Salmiah, Abdul Hamid and Qistina Donna, Lee Abdullah and Teo, Miaw Lee (2019) Tourist Expectation on UNESCO World Heritage Sites Brand Signals in Malaysian Historical Cities. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (8). ISSN 2278-3075

[img] PDF
Tourist Expectation on UNESCO World (abstract).pdf

Download (194kB)
Official URL: https://www.ijitee.org/
Item Type: Article
Uncontrolled Keywords: Brand signal, Tourist expectation, UNESCO World Heritage Sites, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Faculties, Institutes, Centres > Faculty of Applied and Creative Arts
Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 17 Jun 2019 03:32
Last Modified: 17 Jun 2019 03:32
URI: http://ir.unimas.my/id/eprint/25289

Actions (For repository members only: login required)

View Item View Item