Tan, Hwee Chin (2015) The influences of green product development (GPD) on green product development performance in Malaysia: The moderating role of green creativity. [Final Year Project Report] (Unpublished)
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Abstract
The purpose of this study was conducted to investigate the relationship between green product development and green product development performance with the green creativity as moderator. A total of 103 sets of questionnaire were distributed to available finn that related to green product development in Malaysia randomly. Data collection is done via the nonprobability sampling method. Based on this research, the results revealed that green dynamic capability and green product innovation are positively related to financial performance and competitive advantage. Besides, the results showed that green transfonnational leadership and green process innovation are not positively related to financial performance and competitive advantage. Last but not least, the results also revealed that green creativity is partially positive moderates the relationship between green product development and green product development performance. However, green creativity has direct positive impacts on financial performance and competitive advantage.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project Report (BSc.) -- Universiti Malaysia Sarawak, 2015. |
| Uncontrolled Keywords: | green product development (GPD), green product development , green creativity, moderating role,unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Gani |
| Date Deposited: | 30 May 2019 03:30 |
| Last Modified: | 17 Apr 2024 03:43 |
| URI: | http://ir.unimas.my/id/eprint/25248 |
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