Strategi Pemasaran Produk Kraftangan Seramik Di Mutiara Ceramic

Shaza Ellida, Binti Safia'ai (2017) Strategi Pemasaran Produk Kraftangan Seramik Di Mutiara Ceramic. [Final Year Project Report] (Unpublished)

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Abstract

This study is a Marketing Strategy In Mutiara Ceramic Handicraft Ceramic. This study was conducted to identify the causes of product marketing at Mutiara Ceramic crafts ceramics difficult marketed around Johor and off. Qualitative methods were used, namely by interviewing entrepreneurs Mutiara Ceramic as an entrepreneur who set the strategy for the company. Analysis by product, price, promotion and place-based marketing mix introduced by Philip Kotler and Gary Armstrong in 1996 was applied to get the results based on objectives set. The implications of these findings, there are many factors to be taken into account in formulating marketing strategies in Mutiara Ceramic like to diversify our existing products and improve the promotion and advertising in various media.

Item Type:	Final Year Project Report
Additional Information:	Project report (BSc.) - Universiti Malaysia Sarawak, 2017.
Uncontrolled Keywords:	Mutiara Ceramic crafts, marketing strategies, promotion and advertising, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Gani
Date Deposited:	13 Mar 2019 02:15
Last Modified:	22 Aug 2024 03:57
URI:	http://ir.unimas.my/id/eprint/23956

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