Pengurusan Pemasaran Seni Kraftangan Berasakan Mutiara Di Negeri Sabah

Mohd Salleh, Bin Hj. Ismail. (2018) Pengurusan Pemasaran Seni Kraftangan Berasakan Mutiara Di Negeri Sabah. [Final Year Project Report] (Unpublished)

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Abstract

The purpose of this study is to identity the marketing management of pearl handicraft in Sabah. Besides, the study is focuses in Semporna, Sabah, where it is one of the famous places of pearl handicraft. In this study, researcher are using a Qualitatif approach, that is conducting an interview with the informant to collect data. More over, this study is concentrated on the marketing strategy that have been used by informant, and also try to discover the type and quality of pearls, as well the uniqueness of the pearls handicraft. The findings show the almost all of the informant applying 4p that is place, product, price and promotion in their marketing strategy of the business of pearls handicraft. Furthermore, researcher hope that this study being able to enhance the development of pearls handicraft, and as well strengthen the marketing management.

Item Type:	Final Year Project Report
Additional Information:	Project report (BSc.) -- Universiti Malaysia Sarawak, 2018.
Uncontrolled Keywords:	Pearl handicraft, Semporna, Sabah, marketing management, quality of pearls, place, product, price and promotion, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Gani
Date Deposited:	22 Feb 2019 00:34
Last Modified:	30 Jan 2024 08:50
URI:	http://ir.unimas.my/id/eprint/23635

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