Jee, Pei Lun. (2018) Pengurusan Pemasaran Pesta Tarian Singa Nanyang Wushu Di Kuching Oleh Persekutuan Nanyang Wushu Sarawak. [Final Year Project Report] (Unpublished)
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Abstract
This research is about marketing management of Nanyang Wushu Lion Dance Festival in Kuching organized by Nanyang Wushu Federation of Sarawak (NWFS). This study was conducted to analyze the marketing management carried out by the Nanyang Wushu Federation of Sarawak, studying the challenges faced by NWFS and identifying the solutions use by NWFS to overcome the challenges in marketing the Nanyang Wushu Lion Dance Festival. This research was conducted by using qualitative method which was interviewed 2 informants who are experts in the field.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project report (BAA) -- Universiti Malaysia Sarawak, 2018. |
| Uncontrolled Keywords: | Nanyang Wushu Lion Dance, Nanyang Wushu Federation of Sarawak (NWFS), marketing management, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak. |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Gani |
| Date Deposited: | 22 Feb 2019 00:29 |
| Last Modified: | 23 Jun 2023 03:32 |
| URI: | http://ir.unimas.my/id/eprint/23634 |
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