Destination Branding Of Kuching Golden Triangle

Jong, Elton Chen Lang (2016) Destination Branding Of Kuching Golden Triangle. [Final Year Project Report] (Unpublished)

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Abstract

Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Golden Triangle based on a model of tourist destination branding as branding constructs.

Item Type:	Final Year Project Report
Additional Information:	Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2016.
Uncontrolled Keywords:	Kuching Golden Triangle, Destination branding, tourist markets, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Gani
Date Deposited:	12 Feb 2019 08:11
Last Modified:	27 Jun 2023 08:07
URI:	http://ir.unimas.my/id/eprint/23372

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