Strategi Promosi Festival Kebudayaan Antarabangsa Tawau

Ernawati, Ahmad (2016) Strategi Promosi Festival Kebudayaan Antarabangsa Tawau. [Final Year Project Report] (Unpublished)

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Abstract

Tawau International Cultural Festival portrays a total of 25 different types of ethnicity within the district of Tawau itself and the combination of countries from BIMP-EAGE. BIMP-EAGE countries stand for Brunei, Indonesia, Malaysia, and Philippines. The aim ofthis project is to affirm the existing promotion strategy. The main element used in promoting are watercolour technique. Medium proposed for advertising includes printed media, social media channel, commercial television and ambience advertisement.

Item Type:	Final Year Project Report
Additional Information:	Project Report (BA) -- Universiti Malaysia Sarawak, 2016.
Uncontrolled Keywords:	Tawau International Cultural Festival portrays, 25 diffurent types, BIMP-EAGE, BIMP-EAGE countries, promotion strategy, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, , research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Gani
Date Deposited:	24 Jan 2019 08:46
Last Modified:	19 Aug 2024 02:47
URI:	http://ir.unimas.my/id/eprint/23183

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