Nur Syafiqah, Binti Roslan. (2018) Pemasaran Puisi Tradisional Artis Roslan Madun. [Final Year Project Report] (Unpublished)
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Abstract
This study is about the Marketing of Traditional Poetry Artist Roslan Madun as an artistic folk song Poet and Folk Song of Pahang, This study focuses 011 how marketing methods conducted by Roslan Madun in maintaining his title as a Traditional Artist, The objective of this study is how the traditional poems of Roslan Madun artist are promoted and the extent marketing of Roslan Madun's album through Marketing Mix, This study applies a qualitative methodology using interviews as a research instrument, The findings show that Roslan Madun's used the Traditional Poetry marketing and Marketing album through Marketing Mix to retain his title as a Traditional Artist.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project report (SmSG) -- Universiti Malaysia Sarawak, 2018. |
| Uncontrolled Keywords: | marketing, traditional poetry folk song, poetry song unimas, university, universiti, Borneo, Malaysia, , research, Universiti Malaysia Sarawak. |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Gani |
| Date Deposited: | 22 Jan 2019 03:47 |
| Last Modified: | 22 Jan 2019 03:47 |
| URI: | http://ir.unimas.my/id/eprint/23129 |
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