Relationship building : Hair beauty salons and their customers

Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. [Working Paper]

[img]
Preview
 PDF
Relationship_building_hair_beauty.pdf
Download (66kB) | Preview

Abstract

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.

Item Type: Working Paper
Uncontrolled Keywords: UNIMAS, Relationship Marketing, Relationship Building, Hair Beauty Salon, 2012, University Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 05 Dec 2013 03:24
Last Modified: 02 Sep 2020 02:32
URI: http://ir.unimas.my/id/eprint/226

Actions (For repository members only: login required)

View Item View Item
UNIMAS Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.