Samira, Raki and Mahani Mohammad, Abdu Shakur (2018) Brand management in Small and Medium Enterprises (SMEs) from Stakeholder Theory Perspective. International Journal of Academic Research in Business and Social Sciences, 8 (7). pp. 392-409. ISSN 2222-6990
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Official URL: http://dx.doi.org/10.6007/IJARBSS/v8-i7/4376
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Brands, SMEs, Managers, Employees, Stakeholders, unimas, university, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 08 Nov 2018 02:08 |
| Last Modified: | 25 May 2021 15:43 |
| URI: | http://ir.unimas.my/id/eprint/22400 |
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