Assessing Reflective Models In Marketing Research: A Comparison Between PLS and PLSc Estimates

Cheah, Jun-Hwa and Mumtaz Ali, Memon and Chuah, Francis and Hiram, Ting and Ramayah, T. (2018) Assessing Reflective Models In Marketing Research: A Comparison Between PLS and PLSc Estimates. International Journal of Business and Society, 19 (1). pp. 139-160. ISSN 1511-6670

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Official URL: http://www.ijbs.unimas.my/
Item Type: Article
Uncontrolled Keywords: Consistent Partial Least Squares, Traditional PLS, Path Modeling, SEM, Marketing, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > HG Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 21 Sep 2018 01:29
Last Modified: 21 Sep 2018 01:29
URI: http://ir.unimas.my/id/eprint/21652

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