Siti Shukhaila, Shaharuddin (2007) A Taste of Malaysia: A Critical Look at Oriental Food Packaging. International Conference on Applied and Creative Arts 2005 Proceedings . Faculty of Applied & Creative Arts, UNIMAS, Kota Smarahan, Sarawak. ISBN 978-983-9257-81-6
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Abstract
Malaysia is a country in Asia that possesses a tremendous potential to be a significant player in the food industry. It has the potential to become a leading oriental and halal food producer and exporter in the world. Packaging style, label, logo, color, and typography are the main elements not only to produce attractive in the brand but also the ability to compete both locally and internationally. Needless to say, attractive brandings are the key factor for the success of a product in the highly competitive food market.
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | Oriental Food Packaging, food industry, Packaging style, branding, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Shaharuddin |
| Date Deposited: | 09 Aug 2018 01:59 |
| Last Modified: | 09 Aug 2018 01:59 |
| URI: | http://ir.unimas.my/id/eprint/21211 |
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