Entrepreneurial Attitude Orientation and Performance of the Dayak Entrepreneurs in Sarawak

William, Anak Keling (2016) Entrepreneurial Attitude Orientation and Performance of the Dayak Entrepreneurs in Sarawak. PhD thesis, UNIMAS.

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Abstract

This study centers on the challenges faced by the Dayak community in promoting among the Dayak community entrepreneurial development in the State of Sarawak. Entrepreneurship is modeled as an economic phenomenon, with elements for the individual, the firm, and the environment, each of which influences success. Nonetheless, the primary topic of the thesis is on the entrepreneurial attitude, which often referred to as the entrepreneurial attitude orientation (EAO). Specifically, the current study investigates past contributions in this stream of literature, seeking to provide definitive evidence of previously examined relationships between EOA and entrepreneurial performance. Further, the study analyzes several moderating factors and provides a new model for assessing an entrepreneur’s attitude orientation and performance. Based on the literature review, several antecedents of the entrepreneurial attitude orientation construct were identified: need of achievement (nAch), innovation, personal control and self-esteem. To guide the investigation of this thesis, a conceptual framework was developed and tested to members of the Dayak Chamber of Commerce and Industry (DCCI).

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