Wong, Mun Keong (2008) Kajian keberkesanan promosi syarikat penerbangan awam di Malaysia. [Final Year Project Report] (Unpublished)
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Abstract
Kajian ini tertumpu kepada penganalisaan keberkesanan strategi promosi syarikat penerbangan awam di Malaysia. Syarikat penerbangan baru yang dikenali "Sayap Borneo" akan diperkenalkan berdasarkan hasil dapatan kajian. Syarikat penerbangan ini memfokuskan kepada strategi promosi yang unik dan pemilikan lokasi luar kawasan Borneo yang menarik. Perkhidmatan baru ini memberi lebih peluang kepada orang ramai serta pelancong untuk melawat ke kawasan-kawasan pendalaman.
| Item Type: | Final Year Project Report |
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| Additional Information: | Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2008. |
| Uncontrolled Keywords: | Promotions, advertisement, airlines, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Saman |
| Date Deposited: | 19 Oct 2017 06:54 |
| Last Modified: | 07 Mar 2024 09:16 |
| URI: | http://ir.unimas.my/id/eprint/18180 |
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