Ernest Cyril , de Run and Yee, Teh Chin and Khalique, Muhammad (2010) It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management , 1 (2). pp. 47-56.
|
PDF
43+It%27s+not+just+a+brand+name+The+impact+of+language+on+%28abstract%29 (1).pdf Download (16kB) | Preview |
| Item Type: | Article |
|---|---|
| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, 2010, brand name, language, Chinese, Malaysia, consumer attitude |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 07 Apr 2014 03:27 |
| Last Modified: | 11 Mar 2015 07:46 |
| URI: | http://ir.unimas.my/id/eprint/1654 |
Actions (For repository members only: login required)
 |
View Item |
