Ernest Cyril , de Run (2007) Ethnically targeted advertising : views of those not targeted. Asia Pacific Journal of Marketing and Logistics , 19 (3).
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| Item Type: | Article |
|---|---|
| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, Advertising, Target Market, Ethic group, Chinese people, Malaysia |
| Subjects: | A General Works > AC Collections. Series. Collected works B Philosophy. Psychology. Religion > BJ Ethics H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 02 Apr 2014 08:37 |
| Last Modified: | 12 Mar 2015 06:26 |
| URI: | http://ir.unimas.my/id/eprint/1610 |
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