Jamal Abdul, Nassir Shaari and Muhammad, Khalique and Nurul Izza, Abdul Malek (2013) Halal Restaurant: Lifestyle of Muslims in Penang. International Journal of Global Business, 6 (2). pp. 1-15.
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Abstract
This paper is an outcome of a research project investigating on the scenario surrounding Halal restaurants in major cities and tourism destinations in Malaysia. It investigates factors that influence Muslim confidence level in choosing Halal restaurant to dine in and/or purchase food for their friends or relatives. From researcher exhaustive reviews on existing literature related to Halal concepts and extensive fieldwork studies, four variables were proposed, namely Devoutness; Awareness; and Lifestyle; tested for their influence on Confidence Level. For this paper, the report is on 247 questionnaires analyzed from 260 distributed at 10 restaurants deemed to be the most popular and mostly visited around Penang Island, one of the most popular tourism destinations in Malaysia, well known as food haven. Although the results show that all variables are significantly correlated, regression analysis indicates that only Lifestyle as the influencing factor for Muslim confidence level in selecting halal restaurant in Penang
| Item Type: | Article |
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| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, University Malaysia Sarawak, Halal Restaurant, Penang, Muslims |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 28 Mar 2014 01:32 |
| Last Modified: | 10 Mar 2015 03:03 |
| URI: | http://ir.unimas.my/id/eprint/1558 |
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