Lim, Rodney and Diaz, Justo Amador and Dash, Debiprasad (2013) Making Shops from Blogs: An Emerging Online Retailing Phenomenon in Southeast Asia. In: 3rd Asia-Pacific Business Research Conference, 25 - 26 February 2013, Kuala Lumpur, Malaysia.
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Abstract
Operating as mini online shops hosted on freely available social media such as blogs and social networking sites, blogshops have quietly emerged to become significant platforms for mass participation in e-commerce in Singapore and Malaysia. This paper introduces the blogshop and establishes it as the development of a unique socially-oriented approach to e-commerce. It reports findings from a pilot study that describes its unique attributes and the way they operate.
Item Type: | Proceeding (Paper) |
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Additional Information: | Universiti Malaysia Sarawak, UNIMAS, university, |
Uncontrolled Keywords: | online retailing, southeast asia, Universiti Malaysia Sarawak, UNIMAS, IPTA, education, sarawak, kuching, malaysia, samarahan, universiti, university |
Subjects: | A General Works > AC Collections. Series. Collected works T Technology > T Technology (General) |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology Faculties, Institutes, Centres > Faculty of Computer Science and Information Technology Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology |
Depositing User: | Karen Kornalius |
Date Deposited: | 20 Mar 2014 03:28 |
Last Modified: | 04 Jan 2022 03:46 |
URI: | http://ir.unimas.my/id/eprint/1258 |
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