Yeo, Sing Ee (2014) Women's buying behaviour towards organic food. Masters thesis, Universiti Malaysia Sarawak, UNIMAS.
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Abstract
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (CMBA) -- Universiti Malaysia Sarawak, 2014. |
| Uncontrolled Keywords: | buying behavior, women, Consumer behavior, organic food, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 28 Jan 2016 02:11 |
| Last Modified: | 25 May 2023 09:38 |
| URI: | http://ir.unimas.my/id/eprint/10376 |
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