Toh,, Su Siah Hazel (2006) Factors affecting the demand for national car in Kuching. [Final Year Project Report] (Unpublished)
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Abstract
The main objective of this study is to determine the factors that affected the demand for national car in Kuching. The research had 100 sample size of respondents which answering the questionnaires that had been randomly distributed. The analysis methods used in this research include descriptive statistic analysis, reliability analysis and factor analysis. Empirical result shows that promotion and price had most significant relationship with the demand for national car in Kuching. Finally, this research also gives several suggestions for further research in the future.
| Item Type: | Final Year Project Report |
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| Additional Information: | Universiti Malaysia Sarawak, UNIMAS |
| Uncontrolled Keywords: | UNIMAS, National car, Kuching |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 14 Jul 2014 06:27 |
| Last Modified: | 13 May 2015 02:50 |
| URI: | http://ir.unimas.my/id/eprint/1034 |
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