Proceedings of CITA'05 : Fourth international conference on information technology in Asia 2005

Yoe , Alvin W. and Kulathuramaiyer, Narayanan and Wang , Yin Chai and Tan, Chong Eng (2005) Proceedings of CITA'05 : Fourth international conference on information technology in Asia 2005. In: Conference on Information Technology in Asia , Kuching, Sarawak.

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Abstract

The issue of online profiling and privacy has received growing attention from academics and practitioners. The unprecedented race among e-businesses to provide personalised contents has placed distrust in consumers at an alarming rate. This study combines and applies well established constructs developed by (8,9,11) to empirically assess the existing scenario of Australian Website's with regards to online profiling, privacy and trust. The study further highlights relevant managerial implications for mananging these constructs and directions for future research are discussed, paart from suggesting an alternative approach towards online profiling i.e self-profiling.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: computing, Universiti Malaysia Sarawak, UNIMAS, sarawak, IPTA, education, universiti, university, kuching, samarahan, sarawak, malaysia
Subjects: T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User: Karen Kornalius
Date Deposited: 20 Mar 2014 08:34
Last Modified: 18 Jun 2015 00:41
URI: http://ir.unimas.my/id/eprint/1329

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