Factors affecting the demand for national car in Kuching

Toh,, Su Siah Hazel (2006) Factors affecting the demand for national car in Kuching. [Project Report] (Unpublished)

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Abstract

The main objective of this study is to determine the factors that affected the demand for national car in Kuching. The research had 100 sample size of respondents which answering the questionnaires that had been randomly distributed. The analysis methods used in this research include descriptive statistic analysis, reliability analysis and factor analysis. Empirical result shows that promotion and price had most significant relationship with the demand for national car in Kuching. Finally, this research also gives several suggestions for further research in the future.

Item Type: Project Report
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, National car, Kuching
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 14 Jul 2014 06:27
Last Modified: 13 May 2015 02:50
URI: http://ir.unimas.my/id/eprint/1034

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