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Siti Aishah, Chu Abdullah (2016) Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
Siti Aishah, Chu Abdullah and Mohd Nizam, Sahad (2016) Integrated marketing communication : a spiritual and an ethical Islamic perspective. International Journal of Islamic Marketing and Branding, 1 (4). pp. 305-320. ISSN 2055-0952
Siti Aishah Chu, Abdullah (2016) The implications of integrated marketing communication in maintaining student relationship of a Malaysian public institution of higher education. Journal of Business and Social Development, 4 (2). pp. 1-13. ISSN 2289-2915
Vimala, Govindaraju and Siti Zobidah, Omar (2016) Implementation on ICT Knowledge Development in Healthcare. In: 3RD INTERNATIONAL CONFERENCE ON YOUTH 2016 (ICYOUTH 2016), 15th – 16th November 2016, Social Institute of Malaysia (ISM), Selangor Malaysia.