Items where Author is "de Run, Ernest Cyril"

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Soon, Wong Lai and de Run, Ernest Cyril and Hong, Ngerng Miang (2013) Customer Retention Model – A Case Study of a Branded Passenger Car. Universiti Malaysia Sarawak.

Wong, Lai Soon and de Run, Ernest Cyril and Ngerng, Miang Hong (2012) Customer Retention Model – A Case Study of a Branded Passenger Car. In: International Engineering and Management Conference 2012. (Unpublished)

de Run, Ernest Cyril and Manickam, Elanjothi and Jee, Teck-Weng (2010) Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia. International Journal of Business and Society, 11 (2). pp. 51-70. ISSN 1511-6670

Phang, Grace and de Run, Ernest Cyril (2007) Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables. Jurnal Kemanusiaan, 10. pp. 38-55.

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