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Zaini, Embong and Mohd Waliuddin, Mohd Razali and Kamarul Baraini, Keliwon and Romlah, Jaffar (2024) Unlocking Corporate Core Values : Are They Lost in the Shuffle? In: International Management & Accounting Conference (IMAC) 11, 27-28 July 2024, Courtyard by Marriott Melaka, Malaysia.