Items where Author is "Yee, Teh Chin"

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Article

Ernest Cyril, de Run and Yee, Teh Chin and Khalique, Muhammad (2012) It's not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management, 1 (2). pp. 47-56. ISSN 2243-7789

Ernest Cyril , de Run and Yee, Teh Chin and Khalique, Muhammad (2010) It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management , 1 (2). pp. 47-56.

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