Items where Author is "YUMNI MUSFIRAH, KAHAR"

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Chuah, Kee Man and YUMNI MUSFIRAH, KAHAR and Ch’ng, Looi Chin (2020) WE “MEME” BUSINESS : EXPLORING MALAYSIAN YOUTHS’ INTERPRETATION OF INTERNET MEMES IN SOCIAL MEDIA MARKETING. International Journal of Business and Society, 21 (2). pp. 931-944. ISSN 1511-6670

YUMNI MUSFIRAH, KAHAR (2018) #DONTGETMEWRONG: EXPLORING THE ICONICITY OF MEMES USED IN SOCIAL MEDIA DISCOURSE BY MALAYSIAN YOUTHS. [Final Year Project Report] (Unpublished)

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