Items where Author is "Tiu Chai, Hui"

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Tiu Chai, Hui and Dayang Affizzah, Awang Marikan (2022) Impact of Consumer Inertia on Mobile Commerce Adoption Under the Influence of Market Isomorphism Effects. In: 10th International Borneo Business Conference 2022 (iBBC) 2022), 19-21 September 2022, Raia Hotel & Convention Centre Kuching, Sarawak.

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