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Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis. International Journal of Business Research and Management (IJBRM), 16 (4). pp. 57-66. ISSN 2180-2165
Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude Towards Advertising: From Malaysians And Indonesians Perspectives. In: 8th International Management and Accounting Conference (IMAC8), 28-29 September 2016, Langkawi Island, Malaysia.