Items where Author is "Siti Aisyah, Ya’kob"

Sharizal, Hashim and Norjaya, Mohd Yasin and Siti Aisyah, Ya’kob (2020) What constitutes student–university brand relationship? Malaysian students’ perspective. Journal of Marketing for Higher Education. ISSN ‎0884-1241

Siti Aisyah, Ya’kob and Jamal Abdul Nassir, bin Shaari and Nor Afiza, Abu Bakar (2017) The development of an information sharing linkage scale for service sector. International Journal of Business and Society, 18 (3). pp. 595-603. ISSN 15116670

Siti Aisyah, Ya’kob and Wan Jamaliah, Wan Jusoh (2016) The Effect Of Supply Chain Linkage On Micro And Small Enterprises’ Performance. International Journal of Business and Society, 17 (1). pp. 99-112. ISSN 1511-6670

Fadilah, Siali and Pang, Jiayi and Mahani Mohammad, Abdu Shakur and Siti Aisyah, Ya’kob (2016) Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear. International Journal of Service Management and Sustainability, 1 (1). ISSN 0128-3057