Items where Author is "Siti Aishah Chu, Abdullah"

Article

Siti Aishah Chu, Abdullah and Mohamad, Md Yussoff and Hasrina, Mustafa (2018) The relationship between integrated marketing communication and leadership styles - in the context of Malaysian higher education. Indonesian Journal of Business and Economics, 1. pp. 1-17. ISSN 2621-6167

Mohd Nizam, Sahad and Muhammad Fathullah Al Haq, Muhamad Asni and Siti Aishah Chu, Abdullah (2018) The study of dream authenticity of the Prophet Muhammad saw among Muslims in Malaysia. Journal of Fundamental and Applied Sciences, 10 (3S). pp. 194-204. ISSN 1112-9867

Siti Aishah Chu, Abdullah (2016) The implications of integrated marketing communication in maintaining student relationship of a Malaysian public institution of higher education. Journal of Business and Social Development, 4 (2). pp. 1-13. ISSN 2289-2915

Mohd Nizam, Sahad and Siti Aishah Chu, Abdullah and Suhaila, Abdullah (2013) Malaysian news report on Muslim converts' issues : A study on Malaysiakini. International Journal of Humanities and Social Science, 3 (13). pp. 219-230. ISSN 2221-0989

Book

Hasrina, Mustafa and Siti Aishah Chu, Abdullah and Shuhaida, Md Noor (2022) Principles of Integrated Marketing Communications : A Malaysia Casebook. Penerbit Universiti Sains Malaysia, Pulau Pinang. ISBN 978-967-461-531-4

Proceeding

Siti Aishah Chu, Abdullah and Mohamad, Md Yussoff (2015) Integrated marketing communication : A study of selected Malaysian public and private institutions of higher education. In: International Conference on Multidisciplinary Research, 19-21 August 2015, Universiti Sains Malaysia.