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Hiram, Ting and Ernest Cyril, de Run and Siew, Ling Liew (2016) Intention to Use Instagram by Generation Cohorts: The Perspective of Developing Markets. Global Business and Management research: An International Journal, 8 (1). pp. 43-55. ISSN 1947-5667
Hiram, Ting and Tan, Sharon and Alexandra Nastassia, John and Ernest Cyril, de Run and Siew, Ling Liew (2016) Determinants Of Food Choice: Intention To Consume Dayak Food By Malaysians. In: 20th Asian Forum of Business Education (AFBE), At University College of Technology Sarawak, Sibu, Malaysia, 5-7 December 2016, University College of Technology Sarawak.
Ernest Cyril, de Run and Hiram, Ting and Siew, Ling Liew (2014) How Adolescents View Advertising: The Effects of Beliefs and Personal Values. In: 6th International Borneo Business Conference (IBBC), 20-21 August 2014, Riverside Majestic, Kuching, Malaysia.. (Unpublished)