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Sarina, Ismail and Nur Aishah, Awi and Monizaihasra, Mohamed and Yusliza, Mohd Yusof and Jumadil Saputra, Aswin Ibrahim and Ramayah, Thurasamy (2021) Investigating the structural relationship of mass media on attitude, social influence, product safety and its impact on purchase behaviour of herbal product in Malaysia. International Journal of Data and Network Science, 5. pp. 531-546. ISSN 2561-8156