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Hiram, Ting and Winnie, Wong Poh Ming and Ernest Cyril, de Run and Sally, Lau Yin Choo (2015) Beliefs about the Use of Instagram: An Exploratory Study. International Journal of Business and Innovation, 2 (2). pp. 15-31. ISSN 1751-0260
Ernest Cyril, de Run and Hiram, Ting and Jee, Teck Weng and Sally, Lau Yin Choo (2013) Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University. In: 5th Asia Pacific Marketing and Management Conference (APMMC), 2013, 20-22 November, Hilton Kuching Hotel, Kuching, Malaysia. (Unpublished)