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Nadianatra, Musa and Dayang Hanani, Abang Ibrahim and Sabariah, Putit and Al-Khalid, Hj Othman and Johari, Abdullah and Noor Alamshah, Bolhassan (2019) Branding and Commercialization of Heritage Products and Services Eco-system Framework. Test Engineering & Management, 81 (NovDis). pp. 2063-2080. ISSN 0193-4120