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Chan, Tak Jie and Nurul Aini, Mahadi and Adamu Abbas, Ada and Ng, Miew Luan and Asmaul Husna, Haris Fadzilah (2025) Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions. Studies in Media and Communication, 13 (2). pp. 269-280. ISSN 2325-808X