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Nor Afiza, Abu Bakar and Alias, Radam and Zaiton, Samdin and Mohd Rusli, Yacob (2016) Willingness To Pay In Kubah National Park And Matang Wildlife Centre: A Contingent Valuation Method. International Journal of Business and Society, 17 (1). pp. 131-144. ISSN 1511-6670
Mohd Rusli, Yacob and Ahmad, Shuib and Mohd Parid, Mamat (2009) The Application Of Choice Experiments In The Analysis Of Visitors' Preferences For Ecotourism Facilities And Services In Redang Island Marine Park. International Journal of Business and Society, 10 (2). pp. 39-52. ISSN 1511 6670