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Rasool, Shahid and Mohammad Abdu Shakur, Mahani and Mughal, Yasir Hayat and Awang, Zainudin (2019) VALIDATING A MEASURE FOR ALTRUISTIC SELF TOWARDS THE RESPONSIBLE PLATE FOOD CONSUMPTION: A MIX METHOD APPROACH. International Journal of Business and Society, 20 (1). pp. 211-228. ISSN 1511-6670