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Hishamuddin, Siri and Mohamad Faizuan, Mat and Mohamad Zamhari, Abol Hasan and Hakimi, Halim and Abdul Walid, Ali (2018) Visual metaphors in tourism advertisement as a potential persuasive method. International Journal of Innovative Design, Creativity and Social Sciences, 2 (1). pp. 1-7. ISSN 2600-8785