Items where Author is "Mohamad Asyraaf, Mohamad Attan"

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Mohamad Asyraaf, Mohamad Attan and Janifer, Lunyai and Norazirah, Ayob and Mohd Waliuddin, Mohd Razali (2023) Emotional and Rational Appeals Influence on Purchase Intention of Airasia Products : Implicit and Explicit Memory as Mediator Variables. International Journal of Academic Research in Business and Social Sciences, 13 (8). pp. 63-71. ISSN 2222-6990

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