Items where Author is "Manickam, Elanjothi"

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de Run, Ernest Cyril and Manickam, Elanjothi and Jee, Teck-Weng (2010) Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia. International Journal of Business and Society, 11 (2). pp. 51-70. ISSN 1511-6670

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