Items where Author is "Lim, Tze-Yin"

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Proceeding

Ernest Cyril, de Run and Hiram, Ting and Lim, Tze-Yin and Koh, Hannah and Murni, Sahdan (2016) Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia. In: Conference proceeding at the Sixth Asia Pacific Marketing and Management Conference (APMMC-6), 16-18 March 2016, Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak.

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