Items where Author is "Kwong, You Seng"

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Kwong, You Seng and Rabiah Adawiah, Abu Seman and Nurul Hikmah Begum, Ali Sabri (2017) A study on the influence of creative strategies in online advertising towards consumers’ attitude and purchase intention. Jurnal Pengajian Media Malaysia, 19 (2). ISSN 2231-8143

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