Items where Author is "Kumaresan, Kumaran"

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Article

Kumaresan, Kumaran and Janifer, Lunyai and Nordiana, Ahmad Nordin (2024) THE ROLE OF HEDONIC MOTIVATION IN SOCIAL COMMERCE TOWARD CONSUMER PURCHASE INTENTION. International Journal of Business and Society, 25 (2). pp. 592-612. ISSN 1511-6670

Thesis

Kumaresan, Kumaran (2024) Malaysia Consumer Purchase Intention in Social Commerce: Unravelling the Moderating Impact of Hedonic Motivation. Masters thesis, Universiti Malaysia Sarawak.

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